On July 12, Jangho Group held the thematic conference on the overseas strategic development of architectural decoration in Guangzhou, blowing the horn of re-exploring the international market comprehensively. The “planning on the exploration of overseas market” implies not only Jangho Group’s keen insight on the industry’s development trend but also its active response to the state’s “Belt & Road” Initiative and the “going global” mission of the Chinese enterprises. In the face of the fiercer competition in domestic market and the great potential of overseas market, Jangho Group lays emphasis on the overseas market and rediscovers its passion of international development under the guidance of international strategy, in hope to develop the overseas market at a faster speed.

The conference was attended by the Group’s leaders, including President Liu Zaiwang and Chairman Xu Xingli as well as relevant managers of overseas departments, such as Huang Min, the President of Overseas Business Division, Lou Fei, the President of Asia-Pacific Region, Wu Hanmu, the President of Hong Kong and Macao Region, Zhuang Yanlong, the President of Indo-Pacific Region, etc.

Reason for “exploring the overseas market” at this very moment

With the advancement of global economic integration, the opening and convergence of the international market bring unprecedented opportunities for us. China’s national policies also lay a solid foundation on our exploration of the overseas market. In consideration of the saturated status and fierce competition in domestic construction market, we have to seek for new growth points from the outside world. Featured by huge demand and diverse market ecologies, the overseas construction market has become an inevitable way for the Group’s great-leap-forward development.

At the same time, Jangho Group has accumulated its strength of exploring the overseas market thanks to painstaking efforts, such as its years of overseas business experience, rich resource reserves and international management vision. The Group’s international strategy not only complies with times but also serves as a golden chance for Jangho Group to come back to the world’s stage and explore the overseas market.

△ Marina Bay Sands (Jangho Curtain Wall)

The Group’s new layout

To promote the strategy of “exploring the overseas market” in depth, the Group has not only consolidated the businesses of the existing markets in Southeast Asia, including Singapore, Malaysia, the Philippines, Indonesia, etc. but also extends further its overseas blueprint to such countries as South Korea, Japan, Vietnam, Thailand, etc. The Group has also started re-exploring the Middle East market, with a view to covering the overseas market from different dimensions and at different levels.   

The core business for “exploring the overseas market” is the building integrated photovoltaic (BIPV). To be specific, the Group will export the products including curtain wall and BIPV PV modules, provide customers worldwide with tailored green and sustainable architectural solutions and lead the new fashion trend of green buildings.

To facilitate the overseas business, the Group decided to take its Guangzhou Base as the bridgehead for “exploring the overseas market” and export processing hub, supplying high-quality products and considerate services to clients all over the world based on its exceptional production capacity and rich experience of international operation. After the completion of the production plants in Southeast Asia region in succession in the future, the Group will build an international operation system supported by dual bases, further intensify the toughness and flexibility of supply chain, and improve the response speed, laying a solid foundation on the delivery of overseas projects at a high quality.

△ Zayed International Airport (Abu Dhabi) (Jangho Curtain Wall)

Ways of exploring the overseas market
To re-explore and expand further the overseas market, we have to satisfy higher requirements. The following strategies and ideas have been defined in this conference.

Pool all resources possible to support the exploration of overseas market
To fully guarantee and support the overseas business, the Group will pool all advantageous resources, including talents, capital, technology and market resources, thus facilitating its smooth advancement.

Introduce and cultivate international talents                                             
Talent is the top priority of all for overseas development. Upholding the open and tolerant corporate culture, Jangho Group has introduced and cultivated more high-quality talents with international horizon through diverse talent selection system, sound training system and cross-cultural integration strategies, providing strong talent support for the exploration of overseas market.                                         

△ Headquarters of Abu Dhabi National Oil Co. (Jangho Curtain Wall)

Technology-driving, integration with local realities

The Group shall study and formulate the technical standards and codes applicable to different countries and regions as soon as possible, intensify technological innovation and transformation by virtue of its R&D strength, provide curtain wall solutions complying with the local market needs and realize the integration of products and services with local realities.

Excellent quality, service crucial
Jangho Group will still follow the principle of “quality first, service crucial” in exploring the overseas market. Establish strict quality control system and efficient local service system, provide customers with high-quality products and considerate services beyond their expectation, build an international brand image and win the trust and respect of customers all over the world.


Risk prevention and control, steady advancement
The Group shall attach great importance to risk prevention and control while exploring the overseas market actively; draw lessons from the international development arrangement in early stage, establish and improve the risk management mechanism and emergency response system, and fully learn the local environment information such as culture, law and industry so as to realize steady and sustainable development in the complex and changeable international environment.

△Jangho Curtain Wall’s some typical overseas projects

We’ll make a big difference in the overseas market by seizing the golden opportunities. Jangho Group is marching towards the overseas market with an open attitude and determination. We believe that with our unremitting efforts and constant pursuit, we’ll surely explore the global curtain wall field successfully.